Digital

Blue Crayon is one of the pioneering digital marketing advertising agencies in London. Our experience and expertise in the digital realm dates back to our beginnings in 1996. At Blue Crayon, we understand both the importance and the efficiency of digital marketing and have successfully mastered all techniques. We have managed to integrate our digital advertising tools into our holistic marketing strategies, as they are now forming the backbone of a campaign’s success. Our digital expertise include both Push and Pull and ranges from digital techniques such as: Multimedia Presentations, SFX and Complex Animation, the creation of digital advertising tools including: Websites, avid use of Social Networking Platforms, creation of Viral Videos and strategic Digital Advertising as well as Media Buys in targeted online publications, search engine platforms and Digital Escalator Platforms.

Offline


Blue Crayon prides itself in providing creative, original and thought-provoking offline Marketing. Traditional and more conservative offline mediums are fined-tuned, improved and adapted by our team of specialists in order to become relevant in our constantly evolving markets. We provide our clients with extensive research to acquire in depth understanding of existing products, markets and brands. This allows us to deliver effective reBrands, Logo design, Point of Sale, Photography, strategic Media Buys including Print Press, Billboards, Public transport banners. Depending on the projects we provide specialist services such as Public Relations, Promotions, Sponsorship deals and Direct Marketing. All of our services are combined in a unique and bespoke way to suit the individual needs of each of our clients.

Mobile Media


Part of our Digital Media strategies, the creation of smartphone apps allows us to bring our clients closer to their customers at all times and especially whilst on the go. Our interactive and inventive ideas make our apps both desirable and fun. The apps are used as digital advertising tools offering the possibility of going viral, as well as providing 24hour all access purchase points by creating smartphone eshops. Smartphone applications have been shown to be the newest and most effective way communicating with customers who actively seek out the interactivity with the brand.

Social


Social marketing allows us to engage customers in brand conversations be it negative or positive communication, identify highly connected individuals with exceptional influence. Social marketing enables us to converse directly with otherwise hard to reach parts of our target audiences much more precisely than mass marketing, with exceptional ROI value.
Social marketing extends further than a simple brand awareness exercise on Facebook or Twitter but more importantly acts as a monitoring and response service for your online reputation with the ability to instantly deal with customer concerns, inquiries, requests and complaints on behalf of your brand.

Guerrilla


Guerrilla marketing relies on time, energy and imagination rather than massive marketing budgets. These campaigns are unexpected and unconventional, potentially viral, and the public are targeted in unexpected places. Our objectives when creating these types of campaigns are to create a unique, engaging viral and thought provoking experience. We recently held a flash walk fashion show in Portobello market on fashion Friday for a SME digital fashion house.

Medical


Though Blue Crayon is an Advertising Agency, Medical Marketing is one of our fields of expertise. We design, host and manage websites for the medical industry including Surgeons, Consultants and Practices. Being a full service integrated agency allows us to understand all the complexities of marketing and the importance of consistency of branding, including those in the Medical realm. Our two pronged specialist approach to Medical Marketing and Advertising allows us to produce effective, streamlined and informative campaigns required for the field.

Animation


Head of Animation - Showcase - Anthony Babatunde Martins Jatero.
In addition to our traditional advertising expertise, our team includes specialists in 3D modeling, SFX and animation complimenting our cutting edge digital marketing options for companies wishing to incorporate modern technology in their advertising campaigns.

Photography


From high end print ad campaigns to sports and events, our team includes specialist photographers and photo editors complimenting our cutting edge marketing options for companies wishing to incorporate print and events in their advertising campaigns.

Charity


Barrett’s philanthropic background has seen him involved with charities like WaterAid, from running a marathon in a toilet costume in London, to creating viral video animation for the anti-Finning campaign for both the Shark Trust and Project Aware. Barrett is currently involved in the Mummuthus project, he jumped at the chance to combine both his passion for palaeontology and charity with his experience in advertising.